Tumi - Gansevoort Plaza Activation

November 2021 | Manhattan, NY

Role: Creative Direction, Design, Planning Documentation, Visualization
Partners: Throwing Star Collective, Ideko (Project Lead)

Steps off the iconic Highline elevated park, this proposal from Tumi sought to create a full sensory experience for visitors to engage with and step out from their everyday lives. Three creative directions were provided to activate Gansevoort plaza using a small pavilion, each with its own concept and material palette. Inside, visitors would use a VR setup and experience an activation for all five senses to create an impactful and memorable marketing experience.